Location
Bangalore, Karnataka
Year Founded
2017
Sector
Enterprise SaaS
Seafund Entry
December 2018
SUBSector
Customer Experience
Coinvestors
Athera, Unicorn India, IAN
Company Overview
Clootrack offers customer experience analytics software. It provides an AI based engine for enterprises and high stake decision makers which automates the customer experience data gathering, pre-processing, insights generation and reporting. The tech stack obtains insights from customer conversations, feedback, and reviews. These eventually helps organizations to increase customer NPS, fast track product development and growth.
PROBLEM STATEMENT
Businesses lack deep, real-time insights into customer expectations, pain points, and sentiment due to fragmented, noisy, and unstructured customer feedback. Traditional customer experience (CX) analytics rely on manual, delayed, and often superficial interpretations, leading to gaps in understanding customer mindset, and evolving market trends. This ultimately leads to loss of customer, cost overruns and hurdles in growth.
investment rationalE
The global customer experience (CX) analytics market is projected to surpass $30 billion by 2030, growing at a CAGR of 15%+. Software driven analytics is a key driver, with enterprises increasingly prioritizing real-time insights. Clootrack, led by experienced industry professionals, leverages proprietary algorithms (defensible IP) to decode customer sentiment across multimodal data sources – which builds out a strong MOAT for the business. Their comprehensive technology and market ready use cases, have enabled quick success for them, with the team securing recurring contracts with major brands globally. The product has a huge TAM – consumer brands, management consulting and Private Equity.
FOUNDER BACKGROUND
Shameel Abdulla
CEO
Serial entrepreneur with 19 years of experience in technology, product strategy, management and startups. Holds three patents and has extensive experience in productizing ideas in enterprise, cloud, mobile, and consumer internet.
Subbakrishna Rao
CTO
20 years of experience around technology, product strategy and management across global firms and startups. Subbakrishna Rao is a second time founder. With deep expertise in analytics and strategy, he has served in C-suite roles helping businesses grow their revenue.