Location

Kochi, Kerala

Year Founded

2018

Sector

Ecommerce

Seafund Entry

April 2021

SUBSector

Machine Learning

Coinvestors

Unicorn India, Artha Ventures

Company Overview

Is Going Online (IGO) is specializing in e-commerce support services. They provide tools for offline businesses to establish an online presence, including cataloging, website creation, and product photography. IGO offers a mobile app for sellers to manage inventory and sales, facilitating one click integration with platforms like Amazon, Shopify, Flipkart, and eBay.  Additionally, they offer services such as product photography and editing to enhance online listings for better conversions.

PROBLEM STATEMENT

Small and offline businesses struggle to establish a digital presence due to technical barriers, lack of expertise, and complex e-commerce integrations. This limits their reach, sales, and competitiveness in the growing online marketplace. Setting up an online store requires navigating multiple platforms like Amazon, Flipkart, Shopify, and managing inventory across them, which is overwhelming for traditional businesses.

investment rationalE

India’s e-commerce market is projected to surpass $200B by 2027 with a CAGR of 25%, yet millions of small businesses struggle to go digital. IGO addresses this massive opportunity by providing an automated, end-to-end e-commerce enablement platform. Their patented technology simplifies cataloging, listing creation, and marketplace integration, offering a scalable and defensible edge. Founded by industry experts with deep expertise in e-commerce and automation, IGO is well-positioned to capitalize on the growing demand for digital transformation, empowering offline businesses to compete and scale in India’s rapidly evolving online economy.

FOUNDER BACKGROUND

Eobin George

CEO

10+ years of experience around visual design, 3D data capture, processing and visualization. Engineering degree in EECE. Worked as a researcher in IISc.

George John

CTO

10+ years of experience around research, technology modules and business management. Electrical Engineer and researcher.