Location
Gilbert, USA
Year Founded
2014
Sector
Ecommerce
Seafund Entry
September 2018
SUBSector
Marketing SaaS
coinvestors
3one4
EXIT
Acquired by Shiprocket
EXIT DATE
May 2022
Company Overview
Wigzo is an e-commerce marketing automation platform in which Ship-rocket has acquired a majority stake. It helps businesses of all sizes delve deeper into data to unleash possibilities to enhance sales and income. Wigzo enables e-commerce firms to personalize each customer interaction, resulting in increased engagement, retention, loyalty, and lifetime value.
PROBLEM STATEMENT
E-commerce businesses struggle with customer retention, engagement, and conversion due to ineffective segmentation and generic marketing efforts. Traditional marketing lacks real-time personalisation and automation, leading to low ROI and wasted ad spend.
investment rationalE
Wigzo operates in India’s $100B+ e-commerce market, which is seeing a rapid scale up. As e-commerce grows, marketers will require more data backed insights and automation tools to personalize / monitor the efficacy of campaigns. Wigzo offers this, with a first mover’s advantage, comprehensive technology stack and early PMF. Its SaaS-based scalable model ensures high-margin growth, positioning it as a key player in data-driven e-commerce marketing, capitalizing on India’s rapidly expanding digital commerce sector.
FOUNDER BACKGROUND
Umair Mohammed
CEO
10+ years of extensive entrepreneurial experience leading businesses. Holds a PGD from IIM Kozhikode. Ran verticals across businesses leveraging data insights.
Mohammad Atyab
CTO
A seasoned product and technology leader with 10+ years of expertise in tech-driven automation, e-commerce solutions, and customer engagement tools, leveraging big data and machine learning to drive business scalability and efficiency. Holds an MBA from IIT Delhi.